As Senior Art Director, I led the visual direction for Indomilk Susu Bubuk’s campaign introducing its new sachet packaging. The campaign video brings to life the brand’s #TinggiTangguhTanggap (“Tall, Tough, and Tuned-in”) message through everyday scenes of children showing growth, strength, and sharpness—from reaching high shelves to mastering karate and answering questions in class. The storytelling connects emotional warmth with functional benefits, highlighting Indomilk’s #NutrisiJagoan3T (“Nutrition of Champion 3T”) formula and the sachet’s practicality and affordability for daily use.